What is the primary difference between SEO and SEM in digital marketing regarding how they achieve online visibility?

What is the primary difference between SEO and SEM in digital marketing regarding how they achieve online visibility?

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The primary difference between SEO and SEM in digital marketing lies in their approach to visibility. SEO focuses on earning organic rankings through website optimization and content creation, aiming for long-term, unpaid placement in search results. Conversely, SEM encompasses all search engine marketing efforts, including paid advertising where businesses pay for ad placements to achieve immediate visibility. Understanding this core distinction is crucial for effective digital strategy.